When Octavio Díaz was asked to design and take over the creative direction of Diana González’s campaign, running for the territorial government of the municipality of Mieres, the challenge proved significant. What could be said about a woman who was going to govern in order to highlight her person and set aside her political ideas? To start, what we wouldn’t say about a man in communication.

Using the brand image of the political party as a foundation, we created media inspired by femininity.
Editorial and audiovisual media to highlight her as a person and the political intentions of her candidacy. All while keeping a fresh and feminine image.