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Psoe

[/vc_column_text][vc_separator type=»transparent» up=»20″][vc_column_text]When Octavio Díaz was asked to design and take over the creative direction of Diana González’s campaign, running for the territorial government of the municipality of Mieres, the challenge proved significant. What could be said about a woman who was going to govern in order to highlight her person and set aside her political ideas? To start, what we wouldn’t say about a man in communication.[/vc_column_text][vc_separator type=»normal» transparency=»0″ up=»40″ down=»0″][/qode_elements_holder_item][/qode_elements_holder][/vc_column][/vc_row][vc_row row_type=»row» use_row_as_full_screen_section=»no» type=»full_width» anchor=»app» angled_section=»no» text_align=»center» background_image_as_pattern=»without_pattern» css_animation=»»][vc_column][qode_elements_holder number_of_columns=»two_columns»][qode_elements_holder_item advanced_animations=»no»][vc_single_image image=»17135″ img_size=»full» alignment=»center» qode_css_animation=»»][/qode_elements_holder_item][/qode_elements_holder][qode_elements_holder number_of_columns=»two_columns»][qode_elements_holder_item advanced_animations=»no»][vc_single_image image=»17136″ img_size=»full» alignment=»center» qode_css_animation=»»][/qode_elements_holder_item][/qode_elements_holder][qode_elements_holder number_of_columns=»two_columns»][qode_elements_holder_item background_color=»#000000″ item_padding=»150px 400px 150px 400px» vertical_alignment=»middle» advanced_animations=»no» item_padding_600_768=»50px 100px 50px 100px» item_padding_480_600=»50px 100px 50px 100px» item_padding_480=»43px 60px 43px 60px»][vc_video link=»https://vimeo.com/220828857″ align=»center»][/qode_elements_holder_item][/qode_elements_holder][qode_elements_holder number_of_columns=»two_columns»][qode_elements_holder_item item_padding=»70px 200px 50px 200px» vertical_alignment=»middle» advanced_animations=»no» item_padding_1024_1280=»70px 200px 50px 200px» item_padding_768_1024=»70px 70px 50px 70px» item_padding_600_768=»70px 100px 50px 100px» item_padding_480_600=»70px 20px 50px 20px» item_padding_480=»70px 15px 50px 15px»][vc_column_text]

Using the brand image of the political party as a foundation, we created media inspired by femininity.

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Editorial and audiovisual media to highlight her as a person and the political intentions of her candidacy. All while keeping a fresh and feminine image.

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