City of Mieres

For the city, we created a versatile, creative and dynamic institutional logo, inspired by its architecture and society. A brand image that feeds on its industrial past and takes into account its evolution. This, in turn, inspires its future generations.

A city that is part of a region in transition, that focuses its fate on supporting itself on developing tourism for its cultural assets and its industrial heritage.
This is based on the main logo developed for the city, which takes the grid of its streets and the materials used in the façades of its buildings. With a touch of colour to represent its multiculturalism, we further developed logos for its different communication efforts. We thus created a perfect homogenisation of its brand image.